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Company Profile

About Zdology

Zdology is the first professional marketing research & consulting company specializes in shopper research, trade understanding and Point-of-Sale testing in China.

Zdology offers our clients a comprehensive range of global cutting-edge shopper tools and methods with local application capability.

Zdology has the first generation of China marketing researchers. We have unmatchable local shopper/trade knowledge and experience, which enables us to provide actionable recommendations and solutions.

Zdology has built an excellent execution capability- real “know-how”.

• 8,000+ hours in-store filming experience in China
• 20+ eye-tracking projects in China
• National mystery shopper network (191 cities)
• Well-established wholesaler panel (50 cities)
• Dedicated shopper fieldwork team
• Close relationship with many major retailers


The clients we served include many international companies and large local companies, such as Unilever, Wal-Mart, Coca-Cola, Mars, Kraft, Wrigley, Johnson&Johnson, Colgate.

In early 2008, Zdology was acquired by WPP, and become a subsidiary of TNS-RI.

 

About WPP

WPP is one of the world’s largest marketing communications services companies, employing 100,000 people working in more than 2,000 offices in 106 countries.

Within WPP, clients have access to companies of all the necessary marketing and communications skills. The major companies of WPP as follows:

Advertising: Grey, JWT, Ogilvy & Mather, Enfatico, United Group and Y&R

Media Investment Management: Mediacom, Mediaedge:cia, Mindshare, MAXUS

Information, Insight & Consultancy: Kantar Group, including TNS, Research International, Millward Brown

Public Relations & Public Affairs: Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton

Branding & Identity: Addison, The Brand Union, FITCH, Lambie-Nairn

Direct, Promotion & Relationship Marketing: G2, OgilvyOne, OgilvyAction

About TNS-RI

TNS (acquired by WPP in 2008) and Research International - two of the world’s leading market insight and information agencies merge to create the world’s largest custom research company.