Shopper Research

These are main business areas we are able to help

Business Areas

• Store Equity Monitor
• Household Purchase Panel Data Mining

1. Value Share Analysis
2. Category Closure Rate Analysis
3. Shopper Contribution Analysis

• Distributor Workshop
• Working with Wholesaler

• BehaviourScanTM
• Shopper Entry and Exit Study
• Shopper Purchase Decision Tree Study

• ConceptLab (for concept development and screening)
• In-store Marketing Capability Assessment and Scorecarding
• Effectiveness Evaluation
• Execution Audit

• Shelf Positioning Assessment
• Packaging Impact Study

• Category Adjacency Study
• Power Category Study
• Virtual Store/Shelf Test

• In-store Contact Effectiveness Study
• Promotion Tracking and Evaluation
• Promotion Execution Audit

• In-Store Performance Tracking
• In-Store Performance Ranking
• Mystery Shopper Study