 ShelfScan
See it from shopper’s point of view.
Vision is driven by direct emotive impulses. It’s our primary way of observing the world around us & evaluating things. It’s how we filter information inflow and our reactions to it.
Based on the discovery, A new measure, Zdology Shelf-Scan™, has been developed, which provides a series of powerful tools for collecting, analyzing and visualizing eye gaze data. With the facilities of eye tracking, you can measure what elements grab consumers’ attention, which visual cues drive users effectively, and how decisions are made and so on.
1 When you intend to know whether your product is appealing on the shelf or not…
* Which product does shoppers firstly pay attention to ?
* In which order do the shoppers view the products in front of shelf?
* How long do consumers gaze at your products?
2 When your are developing & optimizing package or advertising …
* Are the customers able to notice your brand logo easily?
* Where should the key message of the product be put on?
* Is the design able to trigger the customers’ purchase intention?
The operation process of Zdology Shelf-Scan™
1 Detect the shopper’s eye-ball movement of their browsing in front of shelf
2 Record the track of the shopper’s eye-ball movement on the photos
3 Translate the shopper’s records into the quantitative data for analysis
4 Produce the Heat-map according to the data
Key measurements offered by Zdology Shelf-Scan™
1 % Noting: Percentage of respondents who “fixated” on this package (for ½ second or more) when they viewed the category.
2 Speed of Noting: Among respondents who saw this package, the average time from beginning to notice the category to noting this package
3 % Re-Examined: The percentage of respondents who returned for a 2nd look at this package
4 % of Total Time: An additional measurement of intrusiveness to help understand the intensity of examination of a particular brand on shelf
The Output of Zdology Shelf-Scan™
1 Browsing-track Maps
Observe how a user’s eyes wander around your design, in real time or after testing. This gives a deep and direct understanding of attention and cognitive thought processes.
2 Heat Maps
Show visualizations like gaze plots and heat maps toeffectively illustrate how individuals or groups of people look at your design. Tell and sell a design’s “story” with powerful pictures representing real data.
3 Standard Data Analysis
Use statistics and graphs to identify and back up conclusions about what people see, when, and for how long.
 Back to top
1 Visualize the subconsciousness
Shelf-Scan™ eye tracking accurately measures both conscious and subconscious reactions to stimulus and choices presented to the respondent. Instead of relying solely on verbal and conscious responses, eye tracking is capable to measure and visualize spontaneous and emotional responses to your communication.
2 Get objective results
Eye movements accurately reflect visual and cognitive thought processes. You can measure spontaneous reactions and responses which are without the respondents’ logical mind or the influence and interpretation of a test leader. Eye tracking illuminates results and reveals information missed with other testing methods.
Zdology Shelf-Scan™ solutions allow you to measure the effectiveness of package, POP, print, TV, online media, games and many other visual media.
1 Packaging and POP-display (Key application)
2 Print Advertising (eg. Direct Mail & Circular & Ad-sheet)
3 TV and movie advertising
4 Media (especially the webpage appeal)
Back to top |
Products & Service 