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“Win at Point of Sale” Serial Training developed by Zdology is a serial of brand-new and comprehensive marketing training programs of point-of-sale, including strategies, skills and management.
No matter you are suppliers or retailers, these program will help you to win at point of sale.
 Strategic Category Management
Through these courses, salesman will acquire the basic knowledge of category management in retailing, affect clients with category management (CM) theory and sell projects efficiently.
* understand basic theory and importance of CM
* understand basic working process of CM
* Effectively sell CM projects based on client’s condition and requirement
* execute and manage CM project
Day one
Category Management Outline
* Opportunity and challenge in retailing point-of-sale
* Element of CM success
* Salesman’s role in CM
Category Management’s Implement Procedure (I)
* Definition of Category
* Category’s role
* Category evaluation
Day Two
Category Management’s Implement Procedure (II)
* Category Marking Table
* Category Strategy
* Category Tactics: product selection, product display, product promotion and pricing
* Category Implement
* Category Review
Category Management’s buy-in
Category Project Management
To advance business development：
New retail market asks for new management theories. Category management brings the brand-new way of thinking to sales team to help companies to advance their business development.
To confront competition：
Category management is a scientific and elaborative management method that has been highly praised by current retail industry. At the angle of competition or client, it’s a must known to all salesmen.
To strengthen communication with clients：
Category management is an important strategy for retail business, which will bring great benefit to deeper penetration and an upper lever of collaboration with client.
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