"Win at Point of Sale" Serial Training

“Win at Point of Sale” Serial Training developed by Zdology is a serial of brand-new and comprehensive marketing training programs of point-of-sale, including strategies, skills and management.

No matter you are suppliers or retailers, these program will help you to win at point of sale.

• Selected Courses

Application of Category Management

• Course Purpose

By this course, salesmen will a deeper understanding of CM, get to know CM’s effect to company’s strategy and experience each step of CM independently.
* Introduction of each implementation steps
* Action
* Case study and practices

• Schedule

Day one
Basic theory of category management
CM opportunity analysis and feasibility evaluation
Practice: evaluation of project opportunity and objective setting
Project Kick-off
CM project implement procedure
Definition of Category
* General definition
* Operation methods
* Case study

Day two
CM project implementation procedure
Category Roles
* What are category roles?
* What to do
* Case study
* Practice
Category evaluation
Category marking table
Category strategy
Category tactics（definition、action、practice）
* Product selection
* Product display

Day three
Category tactics
* Product promotion and pricing
* Category operation and review
Communication of project results
Practice: case study based on the above information
CM tools & CM obstacles and success factors in China
Division of responsibilities and action plan

• Harvests

Advance business development：
CM brings a new way of thinking to business development. Today, as KA management getting more important, the introduction of CM’s operation methods are more professional, while the customized formula based on data analyses are more effective.

Professionalize the sales team:  
CM helps salesmen take a turn from the traditional sale’s mode of experience and client bondage to a scientific, datumized mode, which enormously increases salesmen’s skill. 

Strategic partnership:
Category management is an important strategy for retail business, which will bring great benefit to deeper penetration and an upper level of collaboration with client.

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