"Win at Point of Sale" Serial Training

“Win at Point of Sale” Serial Training developed by Zdology is a serial of brand-new and comprehensive marketing training programs of point-of-sale, including strategies, skills and management.

No matter you are suppliers or retailers, these program will help you to win at point of sale.

• Selected Courses

Shopper Insight and Application

• Course Purpose

In this course, salesmen will acquire more insight of shoppers who affects the point of sale.
* The importance of shopper
* How to acquire shopper insight
* How to convert shopper information to shopper insight
* How to improve business by shopper insight

• Schedule

Day one
The importance of shopper
*　trend of the industry
*　shopper and consumer
* Shopper’s effect to business
Discussion: shopper’s effect to my business
Get to know shopper
* Who is shopper?
* How does shopper do shopping?
How to study shopper
* Shopper research method
* Shopper research skill
* Shopper data base
Practice

Day two
Statement of the first day’s practice results ( by team )
Make shopper information into shopper insight
*　skills of data analyses
*　CASE ONE: Shopper decision tree
*　CASE TWO: targeted client
*  practice
Make shopper insight into business plan
*　CASE ONE: product selection
*　CASE TWO: product display
*　practice
Operation of business plan
*　business plan communication
*　business plan implementation
Training summary

• Harvests

Mind set renovation：
We used to think that sales department is only responsible for operational department and marketing department for knowing consumers. However, as the point of sales in retailing getting more and more influential, to control shoppers is becoming the key factor in business.

Sales team professionalism：
Salesman is an important window for company to communication with customers. Their professionalism will directly affect customers’ trust of the company. Meanwhile, how well they know about and utilize the importance of shopper will directly concern company’s input and output in shopper research.

Increase success rate：
Companies put a lot of money at the point of sale, but how do we know if out products can be appeal to shoppers? Does our promotion scheme work? Is our product display convenient for shopper’s purchase? …… SHOPPER INSIGHT WILL DIRECTLY AFFECT COMPANY’S ROI.

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