"Win at Point of Sale" Serial Training

“Win at Point of Sale” Serial Training developed by Zdology is a serial of brand-new and comprehensive marketing training programs of point-of-sale, including strategies, skills and management.

No matter you are suppliers or retailers, these program will help you to win at point of sale.

• Selected Courses

Win at Point-of-sale Combating Skills

• Course Purpose

In this course, you will have a better understanding of retailer’s concern. Through experience sharing of “winning at the point of sale”, trainees will upgrade their communication skills at the daily point of sale, including business basic knowledge, operational skills and other necessary skills.
*　principle of“five disciplines practice”
*　communication skills of “five disciplines practice”
*　business operational skills of “five disciplines practice”

• Schedule

Day one
Understand client’s core objective of benefit
*　program introduction
*　client’s concern of core benefit and business index
*　increase core driver by business at the point of sale
Principle of “five disciplines practice”
*　Distribution
*　in-store display and decision making
*　pricing and price image
*　sales and promotion
*　store assistant recommendation

Day two
Communication skills of “five disciplines practice”
*　distribution and buy-in
*　scheme buy-in of display modification
*　scheme buy-in of price maintenance
*　promotion scheme buy-in
*　store assistant recommendation & sales and promotion buy-in

Day three
Practice: operational skills of “five disciplines practice”
*　retail client visit modal
*　distribution
*　display
*　price management
*　promotion
*　store assistant recommendation and promotion
Integrated exercise
Group exercise

• Harvests

Insight of client’s core benefit:
Grasp client’s concern of core benefit and business index; seize the essential drive at business point of sale; transfer information and data collected by penetration of company and client into solutions for the point of sale winning.

Improve sales skills:
Help salesman to learn the persuasive sales communication modal, create an open communication vibe, comprehend our client’s need and improve buy-in success rate.

Improve efficiency at point of sale:
Through the mutual understanding and consensuses with client on business objective, action plans of efficient communication and achieving win-win outcome in regional daily point of sale will upgrade in-store performance at the point of sale.

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