1 Products & Service

3 Shopper Research

  • Business Areas
    • Trade, Channel and Customer Strategy
    • Shopper Behavior Analysis
    • In-Store/Shopper Marketing
    • New Product Launches and Planning
    • Category Management
    • Promotion Evaluation
    • In-store Performance
  • Hot Sale Products

2 "Win at Point of Sale" Serial Training

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Products & Service

"Win at Point of Sale" Serial Training

 

“Win at Point of Sale” Serial Training developed by Zdology is a serial of brand-new and comprehensive marketing training programs of point-of-sale, including strategies, skills and management.

No matter you are suppliers or retailers, these programs will help you to win at point of sale.

 

  • Courses Package
  • Lecturer Introduction

Ken Zhang   Founder of Zdology; GM

A fifteen-year extensive experience in marketing research; worked in P&G for almost ten years and led the marketing research for over ten brands in Mainland China and Hong Kong

As Senior Research Manager with P&G , leading the Shopper Research of the P&G Greater China in 2000; founding the Shopper Insight System, 48-hour Quick Shopper Research System, and In-store Performance Tracking System, which all have become the core of Shopper Focused Retail Management System of P&G

Awards: Asia-Pacific Best Research & Technology Development Award and Best Innovative Technology Award, etc.

 

Jennifer Zheng   Manager; Senior Consultant

American City University-The Canadian Institute of Business and Technology MBA ;author of "Category Management Practice“

A fifteen-year experience in OTC, personal care products marketing and sales management research; a 12 years P&G career involving HR, distribution channel, the third point of sale, key account business development and retail terminal refinement management

Sino-American Shanghai Squibb Pharmaceuticals Ltd: OTC Trade Marketing Dept. Manager; Roland Berger Chain Supermarket: senior project consultant; Shenzhen Land Vision: ECR/Category management business partner

 

  • Training Executive Representative

 

 
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